User Generated Content (UGC) refers to any content created by users rather than brands, including reviews, social media posts, and videos. It’s a powerful tool for building trust and authenticity, as potential customers tend to trust peer recommendations more than brand messaging. Encouraging UGC can improve engagement and expand reach.

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Influencer

Build Viral Growth with Influencer Campaigns

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Influencer marketing is a top strategy for driving viral growth in the digital world. By tapping into influencers' established audiences, brands can boost their message, engagement, and reach. The key is knowing how to structure a campaign to maximize its viral potential.