TikTok is a social media platform where brands reach audiences with short, engaging video content, targeting users through its powerful algorithm based on preferences and behaviors. Known for high engagement, TikTok’s video tools and creative features allow marketers to create relatable, shareable content that drives interaction, brand awareness, and visibility.

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Should Your Company Be On TikTok?

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The Wall Street Journal recently reported that Oracle won the bidding war to acquire TikTok's U.S. operations, surpassing Microsoft. The deal will be reviewed by the Trump Administration, but Oracle’s ties to it increase approval chances. While we wait, let’s explore: How did TikTok become so successful, and should your brand be on it?