A high-performing website is typically very essential to your company’s success. But running a website is complex and time consuming. This leaves many marketers asking themselves where to begin to make sure their website is optimized to attract, engage and convert visitors. You may find yourself asking: Are my visitors engaging with my site or bouncing immediately? Are visitors converting into high-quality leads?
At Elbow Grease Marketing, all too often we talk with companies that don’t prioritize SEO investment as it lags way behind other digital marketing investments. We find this very puzzling. Search engine optimization has been around since search engines were invented. As a result, many marketers regard SEO as an “old marketing tactic.” We hear many reasons for deprioritizing SEO. That it is too expensive, not fun, too time-consuming, not enough money left over after a website redesign, and it is too hard to stay current with best practices. We are here to change your mind.