A Lookalike Audience is a group of people who share characteristics with a business’s existing customers or leads, as identified by machine learning algorithms. Platforms like Facebook and Google Ads use this data to help advertisers reach new potential customers. This strategy helps expand a brand’s audience and drive conversions.

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Influencer

Build Viral Growth with Influencer Campaigns

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Influencer marketing is a top strategy for driving viral growth in the digital world. By tapping into influencers' established audiences, brands can boost their message, engagement, and reach. The key is knowing how to structure a campaign to maximize its viral potential.