Change in marketing refers to the process of adapting strategies, tactics, and operations in response to evolving consumer behavior, market trends, technological advancements, and competitive dynamics. This can involve shifts in branding, messaging, channels, or products to meet customer needs and enhance engagement.

 

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Change is Good

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Change is GoodChange. Change is sometimes avoided. Often we do the same things, the same way. Change is good.

Fall is a good time to make adjustments to your routine. Brush your teeth with your other hand. Drive to work via a new route. Read a different blog or news website. Wear your watch or Fitbit on your other wrist.

How does it make you feel?

The pandemic caused a massive adaptation to new routines. As we social distance and adapt to a new normal — existing routines are broken and reformed. Digital transformation will force companies to rapidly change. Companies and employees will need to be familiar with change because it will be accelerating.
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