Change in marketing refers to the process of adapting strategies, tactics, and operations in response to evolving consumer behavior, market trends, technological advancements, and competitive dynamics. This can involve shifts in branding, messaging, channels, or products to meet customer needs and enhance engagement.

 

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Change is Good

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Change is often avoided as we stick to the same routines, but it can be beneficial. Fall is a great time to introduce small changes, like brushing your teeth with your other hand or taking a new route to work, to break from the ordinary. With the pandemic driving new routines and digital transformation pushing companies to adapt quickly, both businesses and employees must embrace change as it accelerates.