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Social media continues to grow and evolve. Social media marketing is a powerful way to leverage social media, helping your company attract new prospects. Social Media Marketing is a crucial element for your company’s marketing success. Elbow Grease Marketing can help you understand social media marketing and drive results.

Linkedin Best Practices 2020 Blog Post

LinkedIn Best Practices

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Linkedin LogoLinkedIn was launched in 2003, acquired by Microsoft in 2016, and now has over 700 million users. The social media platform just went through its first major redesign in four years last week. At the same time, they introduced Stories and third-party integration with Zoom, Blue Jeans by Verizon and Microsoft Teams for video chats. While Linkedin’s growth has been driven by offering social networking, premium memberships and advertising, these new features are an indication the company is looking to appeal to a wider demographic. Many people consider LinkedIn to be the premier social media platform for business.

But, are you and your company taking advantage of all LinkedIn has to offer? 

All these changes led us to do this deep dive on the platform and update LinkedIn best practices to share with our audience.
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TikTok Logo

Should Your Company Be On TikTok?

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TikTok LogoIntroduction

This past Sunday, the Wall Street Journal announced that the U.S. operations of the short-form video platform, TikTok, would be sold to Oracle Corporation. Oracle won the bidding war over Microsoft for this high-profile deal to allow TikTok to continue to operate in the United States. The Trump Administration repeatedly threatened to close it down over the summer. The deal will now have to be reviewed by the Trump Administration, but it is known that Oracle is a rare ally of the Trump administration in Silicon Valley so there is a good chance for approval.

While we wait to see how this shakes out, I want to answer two important questions regarding TikTok.

  1. How did TikTok get to be so successful?
  2. Should your brand be on TikTok?

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