LinkedIn Best Practices
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LinkedIn, launched in 2003 and acquired by Microsoft in 2016, now has over 700 million users. The platform recently underwent its first major redesign in four years, introducing Stories and third-party integrations with Zoom, Blue Jeans, and Microsoft Teams for video chats. These updates suggest LinkedIn is expanding its appeal beyond networking, memberships, and ads to reach a broader audience.
Should Your Company Be On TikTok?
The Wall Street Journal recently reported that Oracle won the bidding war to acquire TikTok's U.S. operations, surpassing Microsoft. The deal will be reviewed by the Trump Administration, but Oracle’s ties to it increase approval chances. While we wait, let’s explore: How did TikTok become so successful, and should your brand be on it?