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Is Your SEO House In Order?

May 5, 2020 /0 Comments/in /by

At Elbow Grease Marketing, all too often we talk with companies that don’t prioritize SEO investment as it lags way behind other digital marketing investments. We find this very puzzling. Search engine optimization has been around since search engines were invented. As a result, many marketers regard SEO as an “old marketing tactic.” We hear many reasons for deprioritizing SEO. That it is too expensive, not fun, too time-consuming, not enough money left over after a website redesign, and it is too hard to stay current with best practices. We are here to change your mind.

Exceptional Marketing Mindset

March 4, 2020 /0 Comments/in , /by

Our agency runs on the mantra of the Exceptional Marketing Mindset.

As marketing leaders, we need to be clear on not just the skills and experience we are looking for when recruiting and developing our teams – but also how they think, their mindset if you will. Skills are obviously essential, but marketing changes so quickly that skills can quickly become obsolete. Having the right mindset allows us as marketers to adapt, grow and evolve. As an agency, it is critical that our team finds marketers with traits so that we can deliver outstanding work for our clients.