Are you having trouble with your company’s email campaigns? Email marketing can be difficult to manage at times but it is an excellent method to share and inform your audience. No matter your skill level, these email marketing best practices will improve your open rate, increase your ROI and leave your audience wanting more.
For startup companies or companies during a transition, we offer a level of service called Virtual (outsourced) Chief Marketing Officer (vCMO) or a Fractional CMO. A vCMO is an experienced senior-level marketing person you can hire on a “fractional” basis. The basic reasoning to hire a Virtual CMO is to get immediate and quality marketing expertise at a fraction of the cost and without a long-term commitment.
Meet Jake Marrazzo, a 17-year-old high school senior known for his creativity and radiant smile, who lives with Duchenne Muscular Dystrophy (DMD). Diagnosed at age 8 and using a wheelchair since 12, Jake faces the challenges of the most aggressive form of muscular dystrophy, a genetic disorder causing progressive muscle weakness due to a lack of dystrophin protein. While DMD primarily affects boys, impacting about 6 per 100,000, there is currently no cure, though promising advancements are underway.
Blog posts are a vital component of any content marketing strategy, and this checklist ensures your company maximizes its benefits. Blogging helps demonstrate thought leadership, provide value to customers, rank highly on relevant keywords, generate backlinks, and drive website traffic. By following this guide, your company blog will be set up for success.
Landing pages are essential for digital advertising success, usually consisting of an offer page and a thank you page. Many companies fail to create effective landing pages, often using their homepage instead. While this can work occasionally, it’s typically more effective to design a dedicated page that prompts a specific action.
Creating effective content marketing campaigns is challenging, as companies often struggle to generate ideas, capture audience attention, and measure success. To make it easier, we’ve gathered six content marketing campaign examples. These examples offer valuable lessons and inspiration for your company’s own campaigns.
LinkedIn, launched in 2003 and acquired by Microsoft in 2016, now has over 700 million users. The platform recently underwent its first major redesign in four years, introducing Stories and third-party integrations with Zoom, Blue Jeans, and Microsoft Teams for video chats. These updates suggest LinkedIn is expanding its appeal beyond networking, memberships, and ads to reach a broader audience.
Change is often avoided as we stick to the same routines, but it can be beneficial. Fall is a great time to introduce small changes, like brushing your teeth with your other hand or taking a new route to work, to break from the ordinary. With the pandemic driving new routines and digital transformation pushing companies to adapt quickly, both businesses and employees must embrace change as it accelerates.
The Wall Street Journal recently reported that Oracle won the bidding war to acquire TikTok’s U.S. operations, surpassing Microsoft. The deal will be reviewed by the Trump Administration, but Oracle’s ties to it increase approval chances. While we wait, let’s explore: How did TikTok become so successful, and should your brand be on it?
A high-performing website is typically very essential to your company’s success. But running a website is complex and time consuming. This leaves many marketers asking themselves where to begin to make sure their website is optimized to attract, engage and convert visitors. You may find yourself asking: Are my visitors engaging with my site or bouncing immediately? Are visitors converting into high-quality leads?